View Full Version : Latest KFC commercials


Johncan
02-26-2006, 08:49 AM
I am not sure if I heard this correctly, but I swear the new Kentucky Fried Chicken commercials are playing "Sweet Home Alabama" in the background.

Has anyone heard this? If I am correct, why?

John

mg196
02-26-2006, 08:55 AM
I've heard it, too. I assume it is because the brand wants to be associated with that "Down Home" southern-style cooking. Who better to promote Southern Cookin' than one of the great Southern bands?

Anyways, Iggy promotes Carnival Cruiselines with a song about hardcore druggin' (Lust for Life), so who knows...maybe KFC ad-execs just like the tune?!

Johncan
02-26-2006, 09:06 AM
Why didn't they pick a song that is associated with Kentucky and not Alabama? It is not Alabama Fried Chicken.

Just seems like a really odd choice to me. I also can't think of any morbid Skynyrd jokes that have to do with fried chicken.

John

mg196
02-26-2006, 09:14 AM
Heh, well you remember the song is associated w/ KFC enough to post on an internet forum, whether you agree with the association or not.

KFC Ad-Execs: "I think our mission is complete!"

Like I mentioned above, Carnival's "Lust for Life" campaign is using a song about drug running and using - it isn't the content of the song that is important. What IS important is whether the viewers associate the song with the product.

BOO YA!!!! http://www.widewordofsports.com/images-stuscott.jpg

Johncan
02-26-2006, 09:18 AM
Besides sitting there bewildered... all it made me do was to want to play the CD "Southern Rock Opera" by the Drive-By Truckers, get in my car, and drive to Taco Bell for a gordita :banana:

Sandy G
02-26-2006, 10:06 AM
Interesting, for KFC has wanted for quite awhile to distance themselves from ANY connection to "Kentucky"...Remember "Kitchen Fresh Chicken".. & The Colonel has been relegated to a small picture on the wall. Hell, I remember when HE was the one doing the hawking...-Sandy G.

mg196
02-26-2006, 10:43 AM
Yeah, the word "Fried" doesn't exactly sell as well as it used to. Although I haven't been to a KFC in awhile, I am willing to bet the words "Kentucky Fried Chicken" don't appear anywhere in the stores.

Just guessin'...

Bogframe
02-27-2006, 08:48 AM
I'm just pissed off they don't make the extra crispy anymore!

natedogg643
02-27-2006, 12:06 PM
Besides sitting there bewildered... all it made me do was to want to play the CD "Southern Rock Opera" by the Drive-By Truckers, get in my car, and drive to Taco Bell for a gordita :banana:

IIRC, Taco Bell is also owned by the same company, Yum Brands - those must be some talented ad execs

Now KFC is going back to the original name...but for a limited number of "higher-class" restaurants
Kentucky Fried Chicken Reclaims its Name (http://www.msnbc.msn.com/id/7590448/)

And another example - I don't think ELO's "Do Ya" has anything to do with getting a job on Monster.com

rulerboyz
02-27-2006, 12:17 PM
You might recall that Ruben Studdard sang the song Sweet Home Alabama during his time as a contestant on American Idol. Plus there was the film Sweet Home Alabama with Reese Witherspoon which featured several versions of the song. So KFC is aware that the song has been heard in many different forms over the past few years and is a good example of a tune that would be recognized by a broad range of demographics.

http://www.freewebtown.com/rulerboyz/Ruben_Studdard.jpg

Andyman
02-27-2006, 12:27 PM
It's interesting that KFC and others are losing share because of the "unhealthiness" of their menus.

Burger King seems to be spitting in the eye of the Devil with their recent offerings.

"On Monday, the No. 2 fast-food chain launches its Enormous Omelet Sandwich. How enormous? For those counting: one sausage patty, two eggs, two American cheese slices and three strips of bacon. On a bun.

For those still counting, that's four layers of breakfast with 730 calories oozing 47 grams of fat. For about $2.99, depending on the market.

The move flies in the face of many of the industry's better-for-you new products in the past two years — from salads to fruit bowls to bunless burgers."

Interestingly enough, I recently read a book that indicated that successful marketing was now focused not on what people NEED, but on what they WANT. Hence, designer coffees, big SUVs, cell phones for every member of the family, and giant heart attacks in a bun.

sump pump
02-27-2006, 12:47 PM
Love a good FRIED bird indeed :music:

On a fast food level of chicken speciffically; I am a Popeye's and Brown's (Chicagoland) person - KFC is down the list

Johncan
02-27-2006, 06:03 PM
IIRC, Taco Bell is also owned by the same company, Yum Brands - those must be some talented ad execs

Isn't Yum Brands owned by Pepsi? Yum Brands also owns Pizza Hut and Long John Silvers.

Personally, if I was going to use a Skynyrd song for a chicken place, I would have chosen any of the following:

Free Bird
That Smell
Saturday Night Special

Can't wait til the MC5 are showing up in commercials!!!

John

Celt
02-27-2006, 06:56 PM
It's common around here to see Taco Hell, KFC and Pizza Hut's all lined up beside one another on a parcel of land, OR, see combination stores. For instance, a few blocks from my house there is a free-standing Taco Bell and next to it is a KFC/Pizza Hut. And they serve Pepsi...no Coke.

natedogg643
02-27-2006, 07:57 PM
Isn't Yum Brands owned by Pepsi? Yum Brands also owns Pizza Hut and Long John Silvers.

It appears (via Wikipedia (http://en.wikipedia.org/wiki/Yum_Brands) ) that it was spun off from pepsi. And add A&W to the list.

foetusized
02-28-2006, 03:03 PM
Our local newly-remodeled KFC has lots of retro KFC memorabilia, and images of Col. Sanders and old buckets that clearly say "fried." The entryway has a framed LP of the Col. and his mandolin orchestra playing hymns, IIRC. Would love to get it out of the frame and give it a spin.

Sandy G
02-28-2006, 05:28 PM
I've been by the ORIGINAL KFC restaurant back when I was a kid. IIRC, it is near Corbin, Kentucky. Don't remember it being anything special. SE Kentucky is beautiful, but pretty desolate. It's a world away from the hi-falutin' upper crust horse farms of Lexington, or the bustle of Louisville. SE Ky is a pretty hardscrabble place- the principle house seems to be a single wide perched precariously 3/4 up an impossible peak, w/a huge satellite dish & an '82 Cadillac parked outside...-Sandy G.

jonman
02-28-2006, 05:52 PM
[Can't wait til the MC5 are showing up in commercials!!!

John[/QUOTE]
I can hear them doing an ad for Smuckers, 'KICK THE JAMS MOTHER SMUCKERS"!