This is a high end "carriage trade" approach to promoting this company's product line. They have perhaps a couple of offerings in the range of a good preowned automobile, but for Everyman, mostly unattainable. For the fortunate few, a dual market for those that desire the "best" sound possible without regardless of cost in a one-make turnkey assemblage, and those who decorate lavishly with "money that shows" to impress, or both.
For those of us who have scaled down budgets and expectations, it's nice to know that there are ultimate examples of our own individual paths to audio nirvana, tho' out of our reach. Hopefully, it provides innovations that downscale and improve the general state of the art, as happens with technology.