Did I get ripped off? I've had a Sony 60" 1080P HDTV for about 3-4 years, really liked it, but got the 4K bug. I got a Sony 60" KD-60X690E last week. Set it up and been playing with the settings, been kinda disappointed with it. I don't have any 4k media yet except streaming over cable. The 1080P on HD cable just looks better to me. Better color, contrast, detail, just everything. What am I doing wrong?