That was pretty funny on a couple levels. One being people that own islands don't (work for a living). The other being the blue color bargain basement offering of 20k excluding TT and stands. Don't get me wrong I would enjoy a listen and at less than 4K for the speakers it does seem like a relatively good deal in this category. One of the largest selling (yachts) in the world was a 38 Bayliner so I assume it's kinda the same thing, the lest expensive of the best not the most expensive of the worst.
The AN J/D speaker is actually $2990 and the same speaker but with hemp woofers instead of paper is $3,200. Dave must have been thinking of the AN E/D which is $3,900 and $4,200 for the hemp.
When I reviewed a pair the company gave me the price list which is how I know.
Well I think it is clear what Dave meant when he said working for a living which implies people who are forced to work or starve to death - unlike a guy who can afford a $300million dollar island - he may work but he probably COULD retire and not die of starvation.
The system there is about $26,000 and there isn't much I can say about prices because high prices rub people the wrong way no matter what you say to peopl. Especially when you imply that $26,000 is for the common audiophile.
All I can say is that lots of companies have high price tags - considerably higher - and do not for example hand build most of the parts inside their products or hand make products to order - instead most companies buy other companies' products and relabel it. And in those instances that Audio Note does it they tell you what parts they buy and and use. This does drive the costs up which drives the retail price up. If you want a finely crafted Swiss watch made in Switzerland entirely from one company it is simply going to cost more than a watch where they buy a Casio movement and put their own name on the front. While those fancy watches may not necessarily be better - they will be when you try and sell it down the road.
Further Audio Note makes well over 700 products and offer various versions of the same amplifier. There is literally no other company in the entire audio industry that is even close to this level of top to bottom product offerings offering as much choice.
Here is an example. Let's say you go to B&W or Magnepan or KEF or (enter any speaker brand here). Or any amplifier maker on the market - Bryston, Ayre, etc etc. Now B&W offers a speaker like the N802D. It is a floorstander and runs around $15k. They give you 3 colour choices. Most every company operates something like that. The more you pay they add another woofer to extend the bass but within a series line like the 800 series whether you buy the 805 standmount or the 800 - the speaker is larger and adds a woofer.
Audio Note in contrast sells the Audio Note AN E speaker as their flagship. And they offer you the speaker in 15 different versions. Starting at $3,900 and topping out at $191,800. Now almost everyone gets on their case for such an outlandish price but ignore the utterly stunning value offered by the lower end models - the AN E/Lx that I had I much prefer to the $15,000B&W. And considering that B&W basically only makes speakers (and lately a few other things) for a no name company that makes speakers as a tertiary business that makes me a fan. The guy who owns the island can drop $191,800 as easily as you drop $5.
And not only are there 15 versions of the speakers but you get the choice of 20 real wood finishes (the cabinet isn't some plastic mold but 15 ply No Void Russian Birch, hand built in Austria. There is also the option to get the speakers in a high gloss option and you can pay more and go beyond the finishing options for solid colors and slate.
As an example - the amplifier in the video I believe he says is $6,350 for the OTO Phono SE Signature.
The price is actually $5084. (The prices came down due to the pound and US dollar/Brexit and AN eliminating importers and going dealer direct. Being that most of it is made to order anyway there is not need for importer mark-ups). But there are Six versions of the OTO starting at $2490 and topping out with the one in the video at $5084.
Even their website is woefully lacking the sheer number of products on offer. I recently saw a tuner in an audio shop and asked the owner of the company why it's not on the website - his reply "then someone might order one and then we'd have to make it" - It's a mild joke but their order book is so long that they can't keep up with the stuff they're already making. They have opened three more plants but long backlogs. If you ordered a speaker it would take 3-6 months. With B&W they only make speakers, they make em fast in China and they only have 3 colours so dealers can stock all three and you walk out that day with the speaker.
Audio Note has been going since 1978 and the OTO has been selling for more than 20 years. It's the king of the EL84 output stage and recently won amplifier of the year in Asia's Hi-Fi Review - not bad for 20 year old design - where most companies replace their amp in 4-6 year review cycles.
It's just an old school different sort of company that sounds different than most of the mainstream and if you buy in to the sound then you will probably buy into the philosophy of what they're doing and then the prices don't seem as unjustifiable as they do when just glancing. They have speakers for a little under $800 and a great DAC for $1450 and cables that are $15 meter and CD player for $2k and Amp at $2k. $4800 can get a complete system.
This reviewer covered them and has a video with the owner of the company and Andy Whittle who is the LS-3/5a guru and speaker designer formerly for Rogers (LS-3/5a fame) and Celestion. There is a video showing the speaker plant - one at a time hand made.
https://parttimeaudiophile.com/2017...nd-life-in-the-fast-lane-with-peter-qvortrup/