If ELAC plays it correctly, and puts the smarts in their upcoming wireless speakers, so that they can stream directly from Tidal or Apple Music, without requiring their box, they could do very well. They have Andrew Jones, whose low cost Pioneer speakers were well known for their great value. He's an excellent, knowledgeable engineer, so good that Peter J. Walker once asked him to take over for him at QUAD.
Sonos has said that 92% of its users now bypass their home stored music, preferring to stream directly from the web, primarily Pandora, but also Spotify and the quickly gaining Apple Music.
http://blog.sonos.com/news/to-a-billion
Very few still use or want to use a PC for music these days. It's not in the right location, takes too long to start up, causes stuttering when overloaded with other tasks, consumes too much power, etc. PC sales fell off a cliff a few years back, as tablet sales took off.
I sure don't miss having to bother with a PC, and never stream from the local storage anymore. The services have vast amounts of music, are extremely easy to use, especially via Sonos, and cost almost nothing. The PC, or even the Squeezebox, were never anywhere near the Sonos for usability, or for integration of a multitude of services into a single, highly refined, UI. Not even close.
I wish ELAC well. They appear to be moving in a good direction, embracing new technologies, unlike so many "high end" companies that are looking backwards 50 years, or touting nonsense.