This is one of those topics where it's much preferable, and far more comfortable, to hang onto ones opinion and be in the dark...
Fortunately, we as enthusiasts can always use scientific method to prove or disprove marketing claims of differing or improved sound quality. Or, we can take a side and just yell louder, show more passion for our position, dismiss anyone with a differing position, rebuke science, or all of the above. But then that would be kinda' like discussing politics on Facebook ...