Ronco is a company founded by Ron Popeil in 1964, and is famous for the Veg-O-Matic, the Pocket Fisherman, Armorcote/Armorecote II non-stick sauce/fry pans, the Showtime Rotisserie Grill, Inside-The-Shell Egg Scrambler, and more.
Catch phrases were "...but wait, there's more!", " and "How much would you pay now?", as well as outrageous and often humorous claims for the goods.
He competed with other infomercial superstars, such as Ed Valenti and Barry Becher, famed of the fictional named "Ginsu" knives who could "cut through a nail, a tin can, and a radiator hose, and still cut a tomato paper thin!!!", and "So sharp it slices tomatoes with only one side!" and even more outrageous tag lines such as “In Japan, the hand can be used as a knife... "Hy-Ya!!!- But this method doesn’t work with a tomato!”. I believe Ron Popiel later marketed the Ginsu knives for Valenti and Becher- some sort of connection is there.
The knife phrases were recycled for Ron Popiel's own version of knives, the Six Star Cutlery set, as well as the "Dial-O-Matic".
Most goods were sold via the 30 to 60 minute infomercial once this format took root on the telly as a viable marketing format.
More goodies...
The "Chop-O-Matic"- "Ladies and gentlemen, I'm going to show you the greatest kitchen appliance ever made... All your onions chopped to perfection without shedding a single tear."
The "Dial-O-Matic"- successor to the Veg-O-Matic. Once again used the catch phrase "Slice a tomato so thin it only has one side."
Mr. Microphone- "Hey, good looking, I'll be back to pick you up later!" & "Broadcast your voice on any FM radio!!!"
The Solid Flavor Injector & Liquid Flavor Injector- used to inject solid or liquid ingredients into meat and other foods.
"Hair" in a can- the GLH-9 Hair in a Can Spray (Great Looking Hair, Formula #9).
The Cap Snaffler, which "Snaffles caps off any size jug, bottle, or jar… and it really, really works!".
Anyone who markets "The Cap Snaffler" and something called "Ginsu" that cuts through soup cans, well, no rekkid of mine is going in it's maws....