Do folks really like the over-the-top grille and general design of the modern truck?
Well most also like country music, no accounting for tastetruck dudes of today must dig this.

They are popular with manufacturers, not consumers. Because of CAFE and emissions regulations. I see lots of people commenting on pickup videos on YT that they want a smaller simpler and cheaper single cab with 6-7 ft bed, like the original Ranger.Why are PU's so popular with guys, and maybe some gals, who use them for daily-drivers and very rarely haul anything in the bed? Size matters? Do they still come with sticks?

They are WAAAAAY too big. And also WAAAAAY too expensive. Because I live on 32 acres with knobs and hollers, I need a 4wd pickup, but I use a 2004 silverado. It's too big as well, but it didn't cost much. I'm planning on replacing it with one of these in 4WD. It's all I need, and it's actually more versatile:Do folks really like the over-the-top grille and general design of the modern truck?
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I might need to haul something, someday is one possible answer. It's what all the cool folks drive is the other. I still drive my 98 Camry to the gym and grocery store. Easy to park and I don't care about door dings. I can't believe how wide PUs have gotten with the huge mirrors that extend almost filling a complete lane on the highway. I think it's just ridiculous. I see mostly boomer guys driving the new ones, backing their pavement princess into parking spots.Why are PU's so popular with guys, and maybe some gals, who use them for daily-drivers and very rarely haul anything in the bed